Global specialist in motion upholstery La-Z-Boy Incorporated has announced a new partnership with DFS.
Through this exclusive national partnership in the UK and Ireland, DFS will introduce a range of recliner sofas in-store and online during October. The products will be manufactured at La-Z-Boy’s factory in Lancashire, and will bear the Made In Britain mark.
Currently available in a choice of fabrics, leather options will be introduced in the coming months.
Tristan Pyke, MD of La-Z-Boy UK, says: “This partnership marks a new phase in the brand’s history, representing an important step forward for La-Z-Boy in Europe, and internationally.
“By joining forces with DFS, we are enabling new opportunities for growth and our team is excited about the possibilities ahead.”
“Tristan and I are thrilled that DFS will now be a part of the La-Z-Boy family,” adds Rob Sundy, president, La-Z-Boy brand, and CCO. “Our brands are closely aligned in the mission of delivering high-quality, comfortable furniture. We believe that together, we will further strengthen the companies, expand growth, and bring more products into homes, delivering unparalleled comfort and value to customers.”
Nick Smith, DFS' CEO, concludes: “Comfort is king in our business so we’re very excited to be introducing La-Z-Boy into our portfolio of brands. It’s an important strategic addition that will enhance our recliner offering and we’re very much looking forward to retailing such an iconic global brand.”
Pictured: DFS' store in Giltbrook, near Nottingham
