23 May 2024, 23:29
By Furniture News May 04, 2018

La-Z-Boy UK MD to head up EMEA

La-Z-Boy UK's MD Keith Wilson will now have responsibility for the brand throughout the Europe, Middle East and Africa region.

Keith’s promotion to MD EMEA follows a successful first year for the newly-formed La-Z-Boy UK, following the US parent company’s purchasing of the licence for the UK and Irish territory from Furnico in January 2017.

Doug Collier, La-Z-Boy Inc’s senior vice president, CCO and president, international, congratulated Keith on his appointment.

“Keith, in his current role as MD, La-Z-Boy UK, has done a great job over the last 18 months transitioning the UK business from our previous distributor partner with minimal disruption for our customers, and also in creating and leading our La-Z-Boy UK organisation,” he says.

“This change will utilise Keith’s significant commercial experience in managing European businesses and will also enable him to leverage our UK organisation and infrastructure to help drive our growth in the broader EMEA region, particularly in Europe.”

Keith comments: “It is an honour to accept this new position. The entire team has worked exceptionally hard to make La-Z-Boy UK a fantastic success and we already have plans in place for brand developments across the rest of Europe, the Middle East and Africa.”

Prior to joining La-Z-Boy, Keith was director and general manager of UK and Ireland for Italian contemporary furniture brand Calligaris. Before joining Calligaris he had various UK and European leadership roles with companies such as Techtronic Industries, Moulinex, Samsung, Groupe SEB and Whirlpool, in addition to serving as a consultant for a number of other brands and businesses.

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