19 June 2026, 19:32
By Furniture News Jun 19, 2026

Laura James to open new DIRFT facility next month

Home and interiors retailer Laura James (AGTC Ltd) will officially open its new operational facility, photography studio and showroom at DIRFT, Rugby, on 1st July, marking a significant milestone in the company's growth and investment in the region.

The new facility brings together an expanded operational HQ, purpose-built studio space and modern customer showroom, and represents one of the largest investments in the company's history.

The expansion will deliver new employment opportunities in the local area, with an estimated 200 jobs created within the next 18 months, creating additional roles across operations, customer service, project delivery and support functions. The investment also includes the introduction of a new fleet of company vans, further enhancing the business' capacity to serve customers across the UK with an in-house delivery service launch.

"This is an incredibly exciting chapter for Laura James," says Matthew Talbot, CEO. "Our new home at DIRFT provides the space, facilities and infrastructure needed to support the next phase of our journey. It's a significant investment of over £4m in operational fit-out and delivery fleet in both our business and the Rugby area, creating opportunities for growth, employment and innovation.

"Most importantly, this move is about our people. We have built an amazing team and a culture that we're incredibly proud of. This new facility gives us the perfect environment to continue creating great work, delivering exceptional experiences for our customers, and making new memories together as a team."

The new Rugby facility has been designed to support future expansion while providing "an inspiring workplace for employees and an enhanced experience for visiting customers", concludes the retailer. 


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