After opening a 8500 sqft store in Battersea last October, e-tailer Loaf is set to launch its second Loaf Shack – in Notting Hill this July. The 5500 sqft store replaces the brand’s original home on Exmoor Street, and boasts eight rooms plus a light-filled New York-style loft space.
Founder Charlie Marshall comments: “I grew up just around the corner from our new shack and I used to spend my summer holidays earning a bit of pocket money painting my dad’s office which was slap-bang opposite. It’s my favourite building in the area and I’ve had my eye on the space for a very long time. We’ve created a special somewhere for people to come and put their feet up and be happy. I always hoped that one day I’d earn my living through chilling!”
Like the Battersea store, the Notting Hill Loaf Shack invites customers to relax and explore, with features including old-school arcade games, table football, a cinema den playing classic re-runs and a mattress testing area.
The Art Deco building is based on Lancaster Road, near to Ladbroke Grove station and Portobello Road, and opens on 15th July, with more stores to follow. Read an in-depth exploration of the Battersea Loaf Shack in January's Furniture News magazine.
Rapid growth has positioned Loaf as the UK’s 34th fastest growing company, according to the Sunday Times Fast Track 100, 2015.
