24 May 2024, 14:36
By Furniture News May 30, 2023

Luxury bed brand now available at Heal's

Swedish bed brand Carpe Diem Beds is now available at Heal’s in London.

“This is another important and exciting step in our journey," comments David Zettergren, GM, Carpe Diem Beds."Heal’s is home to some of the world’s most luxurious furniture brands and is an ideal fit for our wholesale strategy. We are incredibly happy to have been selected by Heal’s to be part of its extended flagship store on Tottenham Court Road.”

Carpe Diem Beds has been active in the UK since 2019, when it opened a state-of-the-art flagship store in Marylebone, London. Last year, the brand launched at Harrods in London and entered an agreement with a UK-based sales agent to accelerate the brand’s growth in the market. Consumers can now also experience the brand’s luxury offer at Heal’s in London.

"Our vision is to always be at the forefront when it comes to combining luxurious comfort with stylish design, and we believe that Heal’s is an ideal place for us to offer more sleepers a complete solution for their bedroom,” says Helen RK Jensen, VP brand, Carpe Diem Beds.

Hamish Mansbridge, CEO of Heal’s, adds: “We are incredibly excited to welcome Carpe Diem Beds to Heal’s. Carpe Diem Beds is a true Swedish luxury brand, and we think it will be great fit with the rest of our assortment and brand offering.”

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