Health and wellbeing brand Mammoth is entering a new phase with manufacturer Airsprung Beds, located in Trowbridge, in what is set to be one of this year's largest furniture brand deals.
Mammoth is expanding the brand’s working relationship with Airsprung (see related) as an official licensed manufacturer, as it looks to enhance and grow on its retail front.
Already an established name in the industry and experienced in the manufacturing of Mammoth products on behalf of the brand, Airsprung will be manufacturing for the bricks-and-mortar retail channel. As part of the new agreement, Airsprung will assume responsibility for manufacturing and distribution across both Mammoth’s national and independent accounts, as well as supporting Mammoth’s continued international growth.
Mammoth says it chose Airsprung because of the manufacturer’s capacity and capabilities. In partnership, the pair aim to significantly reduce lead times for stockists.
Stuart Nutbeen, Mammoth MD, says: “I am delighted that Mammoth will be building on its existing relationship with Airsprung Beds through this appointment. As a business, we are already well aware of Airsprung’s manufacturing capabilities, commitment to quality, speed of delivery and exemplary customer service standards.
“Over the last decade Mammoth has established itself as the health and wellbeing specialist in the sleep and comfort space. And so, it’s important to us that we move forward with a partner that shares our own commitment to excellence, attention to detail and rigorous approach to testing and development.”
Paul Little, deputy MD at Airsprung, adds: “Airsprung is proud to have the opportunity to work with Mammoth across its retail channel. We strongly believe we can bring real value to Mammoth’s growing network of retailers by focusing on increased efficiency and reduced lead times.
“We know that speed of delivery and convenience is a huge driver for the modern consumer, and so we believe that with these improved capabilities we will be able to help Mammoth’s valued stockists deliver an enhanced service to their customers on a premium brand.”
Litmus Furniture, led by Simon Hewitt, has been awarded Mammoth’s sales license to the retail trade.
Pictured: Mammoth CEO John Tuton and Airsprung Group's CEO, Tony Lisanti
