25 July 2024, 11:00
By Furniture News Apr 04, 2022

Manufacturer opens new facilities

Manufacturer and supplier of contract standard furniture to various trades, HLF Group, has announced a six-figure investment in new facilities as it gears up for additional growth and expansion.

One of the UK’s fastest-growing suppliers of contract standard furniture to holiday parks, hotels, student groups, build to rent, serviced apartments and retirement villages, HLF has opened a 7500 sqft head office and design centre in Gateshead.

This will accommodate ambitious plans as the firm looks to boost current business and develop its presence in the social housing and build-to-rent markets in the next 12 months.

The HLF Group has seen growth on the back of a strong performance since opening for business in 2018. It has tripled turnover in the past two years and is targeting £3m in revenue in its next financial year as it extends services to customers in the UK, within the leisure industry and beyond.

Supplying a wide range of freestanding furniture to many sectors, the company’s main customer area is owners and operators of holiday parks and holiday-let accommodation.

Investment in extra capacity will allow the company, which currently employs 14 people, to develop and expand further the commercial turnkey design and support services it provides from a new, larger site. The new design centre will feature 25 different room layouts along with furnishings and fabric displays, providing an improved customer experience. HLF says the idea behind the concept is to give customers "the retail experience but at a trade price".

The company also has plans to build a new warehouse in 2022, shifting its current logistics operations from Washington to a site in Blaydon, where it will be closer to the office and design centre. The move will help to support growth, enabling more stock to be held on site and boosting distribution to customers.

A new website was recently launched to further improve online product ordering and customer support services.

The HLF Group’s founder and CEO Rachel Conroy says: “We are making the necessary investments as our customers look to change furniture more often while requiring better-quality products at trade prices. Particularly in the holiday sector, customers expect the units they pay to stay in to be aesthetically pleasing and the owners need hardwearing furniture, which is compliant at a very competitive price.

“We’re experiencing strong growth across all our markets, but mainly in the retirement living and build-to-rent sectors – so, investment in a new design centre comes at a critical part in our planned development. It will be a big boost to the business, providing a greater tactile experience for our customers, allowing them to enjoy the full range of furniture and accessories in a creative and stylish environment.”

Pictured: HLF Group’s CEO Rachel Conroy and MD Tabsheer Alam

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