Mattress Online has unveiled new branding which promises “lots to feel comfy about”, and underpins "a new set of company values" at the fast-growing Rotherham-based etailer.
Following 18 months in which sales increased by almost +200%, Mattress Online has also grown its workforce from 35 to 70
The launch of the new brand coincides with Mattress Online celebrating 18 years since trading began in December 2003, and heralds its vision for the years to come.
“The key values are at the very heart of what we do – along with the refreshed new logo, and an internal brand book, the vision starts right here, within the team," says the company's CEO and sole owner, Steve Adams. "This all forms the basis of how we continue to grow and strengthen our relationship with our customers, suppliers and partners.
“As we expand, the branding and logo will become synonymous with our core pledge, that with Mattress Online it’s a comfy process to buy from us - there’s no hassle, no stress, and it’s a simple journey from accessing our expert advice to receiving your order – and ultimately getting the best night’s sleep.”
Head of marketing Annaliese Curtis adds: “We have ambitious growth plans and want our brand promise and values to reflect this. In addition we have a refreshed, vibrant visual identity to best communicate our proposition to our customers.
“We will be updating our website and social channels with the new branding to go live today, and are really excited to see the results.”
