Mattress Online is set to open its next new store in Doncaster this month, as part of its ambitious 'clicks-and-mortar' expansion plan.
The tech-first company is aiming to open more physical stores over the next five years, blending its customer experience and quick turnaround times with a traditional in-store experience.
The success of its current stores is a testament to the success of its business model, and is something that the Doncaster store will build upon.
Opening at the end of March, the store is located on the Sprotbrough Road Retail Park, near York Road. It will offer a unique shopping experience from a team of expertly trained staff, says the retailer.
Doncaster will be Mattress Online's fourth store, boasts considerable investment, and will become the company's flagship shop.
CEO Steve Adams says: “As we enter our 21st year as a business, it is so exciting to be launching another store here in South Yorkshire, increasing our footprint in the region and creating new jobs locally.
“By understanding that as customer needs and behaviours change, and as a fast-growing, tech-driven retailer, we know we need to grow with them. Therefore, we are always innovating, trying new approaches and maintaining a certain level of flexibility that other brands can’t have.
“Our omnichannel clicks-and-mortar approach blends our product selection, high level of service and seamless delivery model with a personalised face-to-face service, not only strengthening our brand in the north of England but helping us to now invest in Doncaster. We can’t wait to open.”
