18 May 2024, 13:30
By Furniture News Mar 17, 2016

mfi returns in VictoriaPlum.com TV campaign

Online retailer VictoriaPlum.com is bringing mfi back to the television for the first time in eight years in a widespread advertising campaign starting on 22nd March.

VictoriaPlum.com will present an exclusive mfi bedroom collection to support its Easter Savings Event, the advert running across ITV, Channel 4, Five and multichannel stations. Media has been planned and bought by the7stars, while the creative was produced in partnership with CIC.

The refreshed mfi branding and creative makes use of CGI technology to take consumers inside a virtual bedroom.

Danni Smith, head of marketing communications at VictoriaPlum.com, says: “We are very excited to be launching the exclusive mfi bedroom range and are delighted to be bringing such a well-known brand back to life through our advertising campaign. The use of CGI within our advertising is evolving as we continually develop our technical capabilities. This is a very exciting time for VictoriaPlum.com and there is much more to come in 2016.”

Already successful in the bathroom market, VictoriaPlum.com is now looking to make an impact in the home furnishing sector with value brand mfi.

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