With less than two weeks left until its opening, the Malaysian International Furniture Fair (MIFF) has attracted strong interest, with a 40% spike in pre-registration for its 20th anniversary show from 4-8th March in Kuala Lumpur.
Over 500 exhibitors from 12 countries will be bringing together an exciting range of furniture from Malaysia and other international producers. Organised by UBM Malaysia, MIFF is Southeast Asia’s leading furniture event, covering 80,000 gross sq metres at the Putra World Trade Centre and Matrade Exhibition and Convention Centre here.
To help trade visitors make the most of their visit to the five-day event, MIFF has launched its first-ever app in both iOS and android versions to makes it quick and easy to search for exhibitors, products and brands, and provide up-to-date information on what is happening.
Last year, MIFF drew over 6000 overseas buyers from 140 countries and sales generated record a $854m. The trade show was also 25% bigger following a strategic partnership with the Muar Furniture Association, the largest industry group in Malaysia.
Pre-registered buyers enjoy free admission to the five-day show and hospitality services.
Datuk Dr Tan Chin Huat, chairman of MIFF, said: “There has been a strong response from 130 countries so far. We are seeing many first-time registrants and also, quite a number of buyers who are planning to come back to MIFF after an absence of two to three years. The level of interest shows that MIFF remains one of the most important markets in the global furniture chain. We have an excellent track record as a top-notch show organiser, creating real business for exhibitors and buyers. There is always a wide selection of quality and great value products from top and reliable Malaysian manufacturers, as well as international exhibitors.”
Ms Karen Goi, general manager of MIFF, added: “The MIFF app will provide visitors with a richer show experience. At the same time, it will allow our exhibitors to reach an international audience. It is not only informative but also a good tool for networking. The interactive hall plan is an excellent guide for buyers to plan, meet suppliers and explore new products and contacts. We encourage all visitors to download the MIFF app today and start planning to maximise their time at the trade show.”
