08 January 2026, 22:31
By Furniture News Jan 07, 2026

NBF partners with sales training specialist

The National Bed Federation (NBF) has partnered with Furniture Sales Solutions (FSS) to provide discounted bed-specific sales training for its NBF Retail Champions.

The UK’s "only bed-specific sales training model" can be delivered in-store, in-person, or online 24/7. It promises to increase sales, conversion rates, profitability and AOVs, while improving other business areas such as staff confidence, presentation skills and customer satisfaction.

Retailers signed up for the NBF’s enhanced Retail Champion benefits package can access an exclusive 10% discount on the training by emailing [email protected].

The training joins other perks in the enhanced fee-paying package, such as: full access to the NBF’s annual bed-buying consumer research; expert advice on HR, legal, health & safety and tax matters for UK businesses; discounted City & Guilds training; information on product legislation and sustainability initiatives; and a VIP Bed Show package.

Adam Hankinson, MD at FSS, says: “We’re absolutely delighted to be supporting the NBF and its Retail Champions with our award-winning sales training. Sales and service are everything in retail and the salesperson’s mindset, confidence and sales skills are the difference between winning the sale or not.

“We bring a lifetime of experience in helping people perform even better – we can’t wait to share that experience with the NBF Retail Champions.”

The enhanced NBF Retail Champion benefits package starts from as little as £250 for small businesses. UK and Irish retailers that predominantly stock NBF-approved brands can still apply to join the basic, free scheme, which includes PoS materials and a listing on the NBF’s consumer website.

Retailers interested in joining the NBF Retail Champions Scheme, or upgrading their benefits, can find out more here.


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