20 July 2024, 16:48
By Furniture News Jul 26, 2023

NBF's new membership video with a twist

The National Bed Federation (NBF) has produced an unconventional member testimonial video using puppets to increase awareness and promote the benefits of joining the trade association, which has represented UK and Irish bed manufacturers and their suppliers for over 110 years.

Despite its humorous approach, the three-minute video has a serious message – that the NBF works hard to support its members, with its stringent code of practice, sustainability agenda and active events programme referenced as some of its most noteworthy achievements in recent history.

“When researching ahead of production, we found endless member and employee testimonial videos that were quite frankly boring and didn’t inspire or engage the audience," comments Simon Williams, the NBF's head of marketing and membership. "We wanted to think outside the box and instantly grab the viewer’s attention to keep them hooked.

“From the Spring Forum and AGM to the Bed Show, as well as regular market intelligence and sustainability support, in the members’ own words, the video perfectly highlights the brilliant things the NBF is doing to support members, and why companies should consider joining.”

Representatives spoke about the best parts of NBF membership, the most valuable things the NBF has done in its recent history, and, if a company was thinking about becoming a member of the NBF, the advice they would give them to make the most of their membership.

The video is available to watch via the NBF’s YouTube channel, here

© 2013 - 2024 Gearing Media Group Ltd. All Rights Reserved.