The Fine Bedding Company is re-launching its range with new packaging featuring a new logo and strapline. The brand, owned by Trendsetter Home Furnishings Ltd, was established more than eleven years ago and this brand refresh is the first major change to the current logo and packaging in ten years.
A pioneer in the filled bedding category, the company is renowned for its innovation – frequently first to market with cutting edge specialist duvets, pillows, protectors and toppers.
Previous winners of the Queen’s Award for Innovation with its Spundown home washable duvet, Trendsetter frequently seeks to bring new concepts to market; this new packaging is no exception designed for maximum impact at point of sale and for in home storage. The company’s levels of quality also clearly distinguish it from the rest of the market.
Trendsetter Home Furnishings MD Emma Heald says: “The Fine Bedding Company brand enjoys high levels of consumer recognition within the sector, which has undoubtedly been enhanced by our investment in impactful Shop In Shop fixtures situated in a number of House of Fraser and independent stores throughout the UK. This, coupled with our significant investment in POS and marketing support for our stockists, makes the brand a focus for the consumer in the category.
“Our move from a box to a bag with a very contemporary design will create real standout at fixture and particularly against the backdrop of competitor boxed products.
Heald added: “Our aim with the rebrand is that we make The Fine Bedding Company one of the most talked about brands in the category by our customers and consumers and we’re confident that this will be achieved. The rebrand will be supported with a major marketing drive spanning all consumer touchpoints, from social media channels through to a new website and promotional activity. The impactful campaign that will be unveiled in late September to coincide with when product is hitting the shelves. It will centre on the new strapline for lovers of a great night’s sleep.
“Our market leading range focuses on assisting consumers in achieving a great night’s sleep whatever their needs. The range has been specifically designed to cater for everyone’s needs, whether it be one of our luxurious naturals products or more specialist products such as hypo-allergenic, performance washable and temperature-regulating synthetic products. Plus, later in the year there will also be some hugely exciting and innovative products to add to the range.”
