The National Bed Federation (NBF) - the recognised trade association representing UK manufacturers of beds and their suppliers – has a whole new look for 2014.
The brand new image is accompanied by a new website amidst the exciting launch of the NBF’s Code of Practice, designed to encourage good practice in the industry and reassure retailers, specifiers and consumers that they can buy ‘NBF Approved’ beds with confidence.
Jessica Alexander, executive director for the NBF, says: “The rolling out of our new image is designed to reflect the future of the association as well as coinciding with the Code of Practice launch. The redesigned NBF logo is modern yet maintains the integrity of key elements within its original logo such as the wave and the colour palette. It plays an important role in sitting alongside the Approved member logos to create and strengthen a uniform brand.”
With a fresh new look and easier navigation, the new NBF website complements the new corporate logo and features all the new branding.
“The new website is much clearer and concise but more importantly, bearing in mind today’s users, it’s tablet and mobile phone friendly,” says Jessica. “As well as offering all the information on who we are, what we do and a list of all our members there’s lots of useful advice on the Code of Practice, flammability plus a product finder that is much easier to use. We will, of course, be developing the site and adding new information on a regular basis.”
