Taking place at the birthplace of British motorsport and aviation four months in prior to The Bed Show in Telford show in September, this important event always provides an opportunity for retailers to experience Sealy’s entire product range in one room, as well as hear about the most innovative advances in bed technology.
This year, despite inclement weather on the Wednesday, Sealy reports that a good number of retailers attended from across the UK and even Ireland, depsite the weather on the second day, to see the new releases which were universally well received. In addition, visitors were given an exclusive look at new product developments as well as special product offers.
On a continuous journey to deliver the most restful night’s sleep to its customers, Sealy showcased a huge selection of beds, including a number of mattresses from the contracts side of the business, which provides beds to prestigious companies such as Centre Parks, Legoland and Alton Towers.
Sealy understands that a bad night’s sleep can lower a customer’s overall level of sleep satisfaction and has therefore gradually developed strong market insights and an unrivalled understanding of the crucial requirements and demands of the hospitality and tourism industry.
At the show, Sealy revealed its updated Posturepedic range, which embodies the perfect combination of the latest posturepedic technology with the latest in modern aesthetics. Also unveiled at the show was the new Naturals range, which utilises natural fibres coupled with the latest 21st century technology. With this new range, it’s hardly surprising that Sealy is one of the world’s leading bed brands.
Neil Robinson, sales and marketing director at Sealy, said: “Our Brooklands Show has become extremely popular throughout the industry and this year it was bigger and better than ever before.
“At Sealy, we’re always striving to provide new and exciting products for our buyers and their customers. Our Brooklands show provides a great opportunity for our retailers to view Sealy’s entire product range and hear all about our latest innovations and insights into sector trends and developments.”
Sealy looks forward to unveiling its new ranges at Telford later this year.
