19 May 2024, 09:24
By Furniture News Mar 01, 2018

New mattress brand launches

Sleep Origins' patented Contour 5 Technology ensures the correct spinal alignment, by contouring to the natural shape of the user's body. The unique design of the Sleep Origins mattress distributes body weight evenly, relieving pressure-points and providing support where it’s needed.

Another key aspect of the mattress is the inclusion of FreshCell Technology, which keeps the mattress cool and ventilated and the award-winning micro pocket springs, ensure a refreshed and invigorating sleep.

“From a timing point of view, this is a perfect opportunity to take advantage of awareness created by online ‘vacuum-packed’ mattress brands and bring this concept to a wider audience by tapping into our multi-channel business model," says Jim Coleman, Sleep Origins CEO.

“Research shows that we spend about a third of our lives asleep and how well we sleep impacts how well we live the other two thirds so – as a lifestyle brand – we want to help customers get the restorative benefits that sleep provides. And that’s where the Sleep Origins mattress comes in!

“It’s packed with new technology and innovation, is crafted from the finest and most luxurious materials, looks and feels fantastic, is hypoallergenic and provides ultimate comfort and support. At a time when ‘British’ has never been more topical, we’re excited to have some genuine home-grown innovation.

“We truly believe in the power of sleep – like a good diet and regular exercise, it’s an essential ingredient for a healthy every day. Our vision is to refresh and invigorate, delivering the positive benefits of a 5-star sleep experience to all of our customers.”

The Sleep Origins brand and mattress is the culmination of many years of experience, pulling together people with award winning category insight, manufacturing expertise and brand creation.

Working with established and premium spring supplier, Harrison Spinks, the Sleep Origins mattress is a unique, quality mattress, available in a range of comfort depths and sizes from single to super king.

With a TV infomercial to drive awareness, Sleep Origins has also launched online and across social media. The Sleep Origins range is available to buy exclusively through Argos, online at highstreettv.com and through DRTV. 

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