22 May 2024, 12:29
By Furniture News Jan 30, 2015

New season products prove popular at John Lewis

The end of Clearance and some poor weather didn't dampen the enthusiasm of John Lewis customers, as the retailer finished the week with a respectable 3.0% sales growth on last year.

Online saw an increase of 15.9% accounting for 34% of total divisional sales, supported by the continuing trend of customers browsing and shopping on their mobiles, with website traffic from mobile phones up 64% year on year. Shops continued to play a pivotal role in delivering omni-proposition, with the Click & collect operation up 27.9% year on year.

In store, some strong performance in new format shops was complemented by great form at Peter Jones.

'In with the new' was the theme for the week, with the launch of new season products across all assortments.

Customers have been particularly inspired by the new Spring/Summer Home catalogue launch and sales of the Fusion collection show great promise. This resulted in Home finishing the week up 4.4% with Beds and Mattresses leading the way on 30% up and Floor Coverings and Furnishing Fabrics both seeing strong sales growth.

As we enter the final week of the trading year, John Lewis' focus remains on delivering an exceptional customer experience and positive sales growth through a seamless omni-channel proposition. This is clearly evidenced through inspirational visual merchandising displays, pop-up shops and online advertising, all providing a ideal showcase for the retailer's new spring/summer season assortments.

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