26 May 2024, 15:13
By Furniture News May 29, 2019

New sofa concept pops up at Bluewater

After launching a purpose-built kiosk at Lakeside last month, fledgling retailer Sofa Club has launched a second at Kent’s Bluewater Shopping Centre, as part of its mission to offer destination shopping centre visitors an innovative sofa purchasing experience.

Sofa Club – formerly Furniture4U – was launched by Tom O’Neill and Louis Rose in 2012, and now boasts a 95,000 sqft warehouse, distribution team, admin staff and a growing sales team – plus a substantial online presence across Instagram, Facebook, Twitter and its website.

Sofa Club started working with Intu Shopping Centres in 2017. "Our original business model was to book mall space for fortnightly promotions," says Louis. "Pop up in a centre, show visitors the fabulous deals we had on offer and either have them order our products there and then, or call us once we’d left to find out when we were coming back to the centre.

"We knew how fortunate we were to be working with Intu, and this opened lots of doors for us. We also changed our business model to include long-term mall promotions, and built our first kiosk for Lakeside."

The retailer has committed to rolling the concept out across multiple UK locations.

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