Oak Furnitureland says it has made "significant strategic and operational progress" in the past seven months, returning to profitability (EBITDA) when taken on a basis of the last 12 months.
The retailer has announced LFL sales growth of +5% in the seven months to 31st January 2026 (which includes its December-January peak trading period), attributing the performance to the development and expansion of new furniture ranges, alongside improvements across both its retail and online estates.
The company, which operates 69 showrooms across the UK, says it has continued to gain market share in a "broadly flat" market, after innovating its range and diversifying into new categories beyond traditional solid wood cabinetry, while making its brand even more accessible through the introduction of a new lower-threshold, no-deposit IFC offer.
New product developments include its CineLuxe smart-tech sofa range and an overall broadening of its proposition, including ceramic dining tables and marble-topped cabinetry.
Oak Furnitureland says its showroom refresh programme is also well under way, with half of the estate on track to be completed by the end of the FY, and that it has delivered an encouraging uplift in performance so far. Furthermore, it is also targeting several new showroom openings this calendar year, following the successful launch of its 17,000 sqft Coventry site on Alvis Retail Park last September.
In its online business, the company says enhancements to the customer journey drove LFL growth, with acquisition and targeting improvements increasing media ROIs. It adds that the customer experience has been elevated through the adoption of AI tools, including lifestyle image creation, search enhancements and layout improvements.
In its full-year accounts for the 12 months to 30th June 2025, group revenue rose 2% to £240.5m (from £236.1m in 2024). Operating losses were reduced by 66% to £4.2m, thanks to improved margins and ongoing operational efficiencies.
Alex Fisher, CEO of Oak Furnitureland (pictured), says: “Last year was an important turning point for the company and shows our growth strategy is working. Despite the furniture market showing little growth, we have remained focused on delivering stylish products that are built to last at outstanding value and are delighted with the progress that has been made.
“Customers are increasingly making more considered purchases, opting for durable, long-life products for their homes. Our objective to take our brand beyond cabinetry and into the whole home, innovate our ranges, and make our offer more accessible to even more customers is now starting to deliver. We are further encouraged by the first seven months of this financial year which are marked by a return to profitability and continued market share gain.
“Our focus for the year ahead is to continue building Oak Furnitureland into a leading omnichannel furniture destination by executing our strategy – to ‘make stylish, high-quality furniture for the whole home at outstanding prices accessible to even more homes and families’.
“I’d like to thank our teams for their continued dedication and hard work. The progress we’ve made together gives me real confidence and genuine excitement as we continue to progress our plan for the business.”
Oak Furnitureland's new IFC offer is available on all purchases over £499 and interest-free for 36 months. The retailer says its tailored sales model, enhanced commission scheme and continued investment in people capability also supported strong growth in AOV.
The retailer launched a lifetime furniture guarantee during the period, and adds that its gross margin improvements were driven by mix, sourcing and enhancements in inventory management.
It says its showroom estate refresh is progressing well, with around half of the portfolio set for completion by the end of FY26, and early performances showing a positive uplift.
Finally, strong progress continues to be made on the company’s ‘Customer First Strategy’ with NPS, Mystery Shop and Trustpilot scores now all at record levels, says the retailer, reflecting "the continued effort and commitment by colleagues across the business to provide an outstanding customer experience".
