26 May 2024, 03:25
By Furniture News Mar 19, 2024

Oak Furnitureland opens first new showroom in three years

Oak Furnitureland is opening its first new showroom since 2021 in Grimsby’s Alexandra Retail Park on 23rd March, as part of plans to make the brand more accessible to a wider target customer base. Through new consumer demographic analysis, Grimsby was identified as a location with substantial new customer potential, and a strong commercial opportunity for the business.

The new 10,000 sqft showroom will carry an edit of Oak Furnitureland’s whole-home product offer including solid hard-wood cabinetry, upholstered beds and sofas, and mixed-material furniture.

The brand will also be trialling a lower threshold on its interest-free credit proposition, starting at only £499 until 7th April.

CEO Alex Fisher comments: “We want to make Oak Furnitureland more accessible to more people. By expanding our showroom portfolio and reducing the threshold for our interest-free credit proposition we are making it easier for customers to experience the style, quality and outstanding value synonymous with our brand.”


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