Oak Furnitureland is opening its first new showroom since 2021 in Grimsby’s Alexandra Retail Park on 23rd March, as part of plans to make the brand more accessible to a wider target customer base. Through new consumer demographic analysis, Grimsby was identified as a location with substantial new customer potential, and a strong commercial opportunity for the business.
The new 10,000 sqft showroom will carry an edit of Oak Furnitureland’s whole-home product offer including solid hard-wood cabinetry, upholstered beds and sofas, and mixed-material furniture.
The brand will also be trialling a lower threshold on its interest-free credit proposition, starting at only £499 until 7th April.
CEO Alex Fisher comments: “We want to make Oak Furnitureland more accessible to more people. By expanding our showroom portfolio and reducing the threshold for our interest-free credit proposition we are making it easier for customers to experience the style, quality and outstanding value synonymous with our brand.”
