Dreams has opened a new store in Sheffield, further strengthening its nationwide footprint. As the Official Sleep Partner of Team GB and Paralympics GB, Dreams welcomed Olympic trampoline gold medallist and Sheffield local, Bryony Page, to mark the occasion.
On Friday 29th May, Bryony cut the ribbon, officially opening the new store. During her visit, Bryony tested Dreams’ Sleepmatch technology, which uses 18 body measurements and decades of research to generate tailored mattress recommendations. She also met Dreams’ mascot Beddie, and spent time celebrating with the store team.
Located at Drakehouse Retail Park, the store spans 6,101 sqft and has created seven new jobs in the local area.
This latest opening forms part of Dreams’ continued store rollout, which began in late 2024.
Dreams' CEO Jonathan Hirst comments: “We’re really pleased to have opened a second Dreams store in Sheffield and to continue growing our presence in the area. We’re committed to helping people enjoy better sleep by bringing our products and expertise to more communities across the UK. We’re looking forward to getting to know our local customers and becoming part of the neighbourhood.
"It was also fantastic to welcome Bryony to mark the opening. As a local legend, her presence made the day even more memorable for our colleagues, customers and the wider Sheffield community."
