16 July 2024, 20:50
By Furniture News Jun 27, 2022

Omnichannel furniture brand appoints new CCO

Loaf has appointed Theodore Sheppard as its new CCO. 

Responsible for driving sales and growing market share, Theodore will be defining the direction for the brand and devising the company’s sales and marketing strategies.

Leading the marketing, creative and retail teams to put these strategies in place, Theodore will oversee Loaf’s omnichannel presence and rollout of new Shacks (Loaf showrooms).  

Theodore joins the British furniture brand having spent seven years at high-street fashion retailer, River Island. As director of international and business development, Theodore was responsible for driving the international strategy for River Island as well as seeking out, onboarding and commercially driving new partnership opportunities across the business. Prior to joining River Island, Theodore held positions at Calvin Klein/PVH and Hugo Boss, where he was responsible for sales and partnerships.

Charlie Marshall, Loaf's founder and CEO, comments: "I’m thrilled to have Theodore join Loaf. He joins armed with a wealth of experience from his years spent in the fashion industry. We have a lot of exciting plans for the company and I’m excited to work with Theodore as we continue to grow the brand."

Theodore will start his new role in September, replacing Robert White.

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