Hotel company Premier Inn has appointed Silentnight as its official bed supplier.
The new partnership represents a significant financial investment for Premier Inn and will see tens of thousands of new and exclusive enhanced-specification beds rolled out in hotels across the UK, Ireland, Germany and the UAE from October.
Comfort, sustainability and durability are at the heart of the technologically advanced new bed, which Premier Inn says has been extensively refined, tested and validated through research undertaken from hundreds of overnight stays on trial beds over a two-year tender process.
Global brand director Tamara Strauss says: “With a relentless focus on comfort, our eye is always on delivering the best night’s sleep for our guests, and our new enhanced-specification mattresses represent a significant financial investment we are making into our new bed roll-out across our 80,000-plus bed estate as beds reach their end-of-life and we open new properties."
As was the case with previous partner Hypnos, the new bed will also be available to buy online.
