Decorative fabric specialist Prestigious Textiles has announced the opening of its first-ever showroom at London’s Worlds End Studios on Lots Road, Chelsea. The 263 sqft space, which opens today, places the brand close to one of London’s most influential interiors destinations.
The space has been created with interior designers and architects in mind but will also provide a new dedicated hub, in the capital, for Prestigious’ retail partners and customers, while making its designs more accessible for international visitors.
The showroom will feature Prestigious Textiles’ latest collections from its three annual launches, as well as its bestselling fabrics, available to explore through sample books and draped lengths. A showroom manager will be on hand to provide a personalised service, able to support projects of any size and assist with concepts and room designs.
Matthew Helliwell, MD at Prestigious Textiles, comments: “Opening our first London showroom is an incredibly proud milestone and demonstrates our commitment to growing the Prestigious Textiles brand.
"Interior design is a significant growth area in the UK, with many designers and architects based in and around London and looking to the Chelsea Harbour area for inspiration. We felt we were missing an opportunity to engage with this relatively untapped market. The showroom gives us a dedicated London base where we can build stronger relationships with the design community, while also making it easier for international visitors to experience our products first-hand.”
Nicola Brumfitt, marketing director, adds: “Our ambition is to inspire as many people as possible and reach customers and sectors that we do not currently serve as directly, from those seeking inspiration for individual interiors to designers and architects working on larger developments. The showroom gives the brand a physical and welcoming presence where visitors can explore both our decorative and contract fabric collections, discover their potential for a wide range of projects and receive personal support from our team.”
