25 May 2024, 12:21
By Furniture News Jan 09, 2023

Promotion means new lead at Spring/Autumn Fair

Hyve Group has announced the promotion of Alejandra Campos to event director of Spring and Autumn Fair.

With a focus on Autumn Fair and Moda, Alejandra will work alongside SAF event director Daniel Mayhew, whose focus is Spring Fair.

Spring and Autumn Fair portfolio director, Nicola Meadows, says: “I am thrilled to promote Alejandra to event director of Spring and Autumn Fair. Since joining Hyve she has shown immense talent, passion and drive and we are confident she will bring enormous energy and expertise. Alejandra and Daniel make a remarkable team and bring many years of invaluable experience in the industry and a combined vision to drive progress, innovate, and develop the shows to ensure they continue to meet the needs of our community and deliver return on time and investment. They take the helm at a very exciting moment in the history of the shows.”

Alejandra joined Hyve Group in July 2022 as event director of Moda, one of the UK’s longest-standing fashion trade shows, which is now an integral part of Spring Fair and Autumn Fair. During her career, Alejandra has achieved high-level experience working on trade exhibitions, consumer shows, conferences and awards ceremonies across a variety of countries and sectors including homeware, fashion, wedding, giftware, healthcare and automotive.

While heading the National Wedding Show portfolio at Ocean Media, Alejandra launched the Luxury Wedding Show, and left a strong mark on the bridal fashion industry with the conception and launch of White Gallery London. She eventually went on to found London Bridal Fashion Week independently.

More recently, she was the event director of award-winning design-led trade event, Top Drawer London.

Over her 20 years in the events industry, Alejandra has developed a strong interest in innovation and the implementation of technology, and has spearheaded the development of marketing and learning platforms to improve customer ROI and reinforce brand positioning.

She says: “As Hyve drives our portfolio of exhibitions into a revolutionary new phase with the launch of Connect@, I feel privileged to have been given the role of event director for Spring and Autumn Fair and the opportunity to help lead our incredibly talented and motivated team at such an exciting time.”

Spring Fair takes place on the 5-8th February and Autumn Fair runs from 3rd-6th September, both at NEC Birmingham.

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