18 May 2024, 21:14
By Furniture News Jun 01, 2023

Rebrand for furniture repair business

Homeserve Furniture Repairs has been rebranded Emmiera Group, to better reflect its changing role in the marketplace.

The furniture repair and insurance provider, which is based in Brierley Hill, West Midlands, says it now offers a comprehensive suite of services including furniture repair, insurance solutions, commercial reupholstery and product supplies, care products and property repairs, but that the former will remain the core of the business. 

"The name Emmiera carries deep significance, as it is a tribute to my three cherished daughters, Emmie, Rosie and Abbie," says founder and CEO James Lane (pictured). "It signifies the importance we place on family values and the relationships we have cultivated with our partners, clients, and our remarkable team of staff. 

"At Emmiera Group, we believe that our partners and staff are the driving force behind our success. We deeply appreciate their dedication, hard work and expertise, as they have played an invaluable role in helping us reach this exciting stage of growth. We recognise that without their unwavering commitment and exceptional skills, we would not have achieved the milestones that we have. 

"Our original name, created over 20 years ago, will always be close to my heart, but it has at times been confused with similar-named brands, and we want to ensure an individual recognition. Also, we have been FCA registered for over 14 years, and furniture insurance has been a huge area of growth over the years that we want to highlight."

James adds that the business plans to expand into facilities management and recycling in the future.

"We are confident that this expansion presents a tremendous opportunity for our business and for our valued partners and staff," James continues. "Our commitment to excellence, reliability, and customer satisfaction remains unwavering, and we are eager to extend these principles to new sectors. 

"By expanding our scope, we believe we can better serve our clients' evolving needs and forge stronger, long-lasting partnerships. Our commitment to excellence, reliability and customer satisfaction remains at the core of our operations, and we are excited to extend these principles to new sectors."

There is no change to the ownership of the company or operational functionality, and an improved website will soon be revealed.

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