23 May 2024, 23:43
By Furniture News Oct 30, 2014

Rebranded Home sector spearheads growth at Spring Fair

The organiser of Spring Fair International, i2i Events Group, has announced that response to new developments in the rebranded Home sector has been so positive that the available hall space has almost been filled, four months ahead of the show.

Home will occupy hall 1 of The NEC at the forthcoming event, due to take place from February 1st–5th 2015. This part of Spring Fair has grown by 64% compared with last year, already attracting 44 more exhibitors, including 20 that will be new to the show in 2015.

The rebranded exhibition sector will, as the name suggests, encompass everything that can be found in the traditionally stylish or contemporary Home, from Scandinavian chic, European classic and occasional furniture to attractive textiles, home accessories, lighting and wall art.

The significant growth in this sector of Spring Fair is reflective of a wider upswing at retail, a turnaround in the housing market and steady economic recovery, according to i2i.

Almost 200 companies will participate in this part of the show, including many from the UK and overseas that have chosen to exhibit at Spring Fair for the first time next year. From overseas, these include Light & Living, Baroque International, Chic Antique, Du Bout Du Monde and Imabari Towel from Japan, currently exclusive to the Liberty department store in London, which will use Spring Fair as its launchpad to the main UK trade.

Fresh from the UK will be i4Dzine, Home Elements, Jam Jar Lights, Bramwell Brown, DB Mirrors, Petti Rossi and Zenitart.

Also presented within Home at Spring Fair for the first time in 2015 will be mid- to high-end wall art suppliers, including key brands such as Kerry Darlington, Collier & Dobson and Daryl Davies Fine Art.

Returning to this sector of the show after a significant absence are Authentic Models, SR Corporation and Cocoon Home & Gift.

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