31 March 2025, 07:24
By Furniture News Mar 28, 2025

Relyon appoints new northern sales manager

Jemma Frame has joined Relyon Beds as area sales manager (North), having spent more than 14 years at FWG Sales and Millbrook Beds. 

At FWG Sales, Jemma gained extensive experience working with retailers including John Lewis, Next and M&S, as well as independents.

She started her industry career as a training and relationship manager working with John Lewis there, focusing on the sleep and bedroom categories. Over time, this role expanded to include various other areas of the business, before working in Millbrook Beds when it was acquired by FWG in 2022. Her role evolved to become more focused on Millbrook Beds and independent stores in the North West.

"When the opportunity at Relyon came up, I felt my background and industry experience would be a great fit for the area sales manager role," she says. "Thankfully, Relyon felt the same, and I’m excited to bring my expertise to this new challenge."


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