Total UK retail sales increased by +2.6% YoY in January, against a growth of +1.2% in January 2024, according to the latest Retail Sales Monitor from BRC-KPMG.
Non-food sales increased by +2.5% YoY, against a decline of -2.8% in January 2024. In-store non-food sales increased by +2.6%, against a decline of -2% in January 2024. Online non-food sales increased by +2.2%, against a decline of -4.2% in January 2024.
The online penetration rate decreased to 35.7% in January from 35.8% in January 2024.
Helen Dickinson OBE, chief executive of the British Retail Consortium (BRC), says: “January sales kicked off a solid month for retail with stores delivering their strongest growth in almost two years, albeit on a weak comparable.
"Consumers headed to the shops to refresh their homes for the year ahead, taking advantage of big discounts on furniture, bedding and other home accessories. With growth across nearly all categories, only toys and baby equipment remained in decline.
"While the bouts of stormy weather put a temporary dampener on demand, sales growth held up well throughout the rest of the month. This was also helped by the earlier start of the reporting period, adding a few more post-Christmas shopping days into the mix. Whether this strong performance can hold out for the coming months is yet to be seen."
Linda Ellett, UK head of consumer, retail and leisure, KPMG, adds: “2025 got off to a welcome start for retailers with much-needed sales growth in January. But viewed over a three-month period that included Christmas and Black Friday, non-food sales have flatlined. Overall, the golden quarter failed to shine.
“The trading environment remains tough for retailers, with consumer demand still subdued and household essential bills still high. Business costs are also coming under pressure, with rising employment costs only increasing that in the coming months. Boardroom focus on costs and competitiveness is sharpening. Pricing adjustments, product launches, store closures, job losses, and increased automation and AI are all set to reshape the retail landscape in 2025.”
