Bensons for Beds and its customers have helped to save lives by raising more than £7.3m for the British Heart Foundation (BHF) to date.
February is Heart Month, and the bed retailer and charity are marking it by announcing the latest cumulative total raised through their partnership to find new homes for preloved beds, mattresses and bedroom furniture. It has raised more than £189,000 in the last year, taking the total amount raised since it was launched in 2013 to £7,370,244 by the end of January.
Under the scheme, Bensons’ customers can donate unwanted items to the BHF, which then sells them through its specialist Home stores and its eBay store. The proceeds go to help life-saving research into heart and circulatory diseases and their causes.
The scheme also has environmental benefits. Since the launch, it has completed nearly 79,000 collections of furniture that might otherwise have been thrown away, saving 3864 tonnes of items from landfill.
BHF’s retail director, Allison Swaine-Hughes, says: “We are entering our ninth year of partnership with Bensons and in what has been another challenging year for retail, the partnership continues to make an incredible contribution towards the BHF's lifesaving research.
“I would like to take this opportunity to thank everyone at Bensons and its customers who have participated in these donations. Valuable partnerships such as this really do make a substantial difference.”
Bensons’ marketing director Helen Nunn adds: “All our colleagues are very proud to be part of this fantastic scheme that helps to fund valuable research, and we know that it’s something that’s very important to our customers too.”
Pictured: Bensons' John Maitland and Emily Coles, with BHF retail area manager Nigel Marston
