Shop price inflation increased to -0.1% YoY in April, against a decline of -0.4% in March, reports BRC-NIQ, with food inflation rising alongside higher labour costs. Non-food inflation increased to -1.4% YoY, against a decline of -1.9% in March.
Helen Dickinson, chief executive of the BRC, says: “The days of shop price deflation look numbered as food inflation rose to its highest in 11 months, and non-food deflation eased significantly. Everyday essentials including bread, meat, and fish, all increased prices on the month. This comes in the same month retailers face a mountain of new employment costs in the form of higher employer National Insurance Contributions and increased NLW.
“Despite price competition heating up, retailers are unable to absorb the total impact of these £5b of employment costs and the additional £2b costs when the new packaging tax comes into effect in October. It is crucial that poor implementation of the upcoming Employment Rights Bill does not add further pressure to costs – pushing prices further up, and job numbers further down.”
Mike Watkins, head of retailer and business insight, NielsenIQ, adds: “Shoppers continue to benefit from lower shop price inflation than a year ago, but prices are slowly rising across supply chains, so retailers will be looking at ways to mitigate this as far as possible. And whilst we expect consumers to remain cautious on discretionary spend, the late Easter will have helped to stimulate sales.”
