Rolled mattresses continue to gain market share, according to the National Bed Federation (NBF), which has revealed the results of its latest consumer research report.
The research, which is undertaken twice a year, surveys 500 people who have purchased a mattress in the past six months to gauge consumer bed-buying habits and trends. It showed that rolled mattresses accounted for 24% of purchases – up from 17% in the previous report.
However, the new one-mattress-suits-all brands only accounted for 7% of total purchases (up from 5%), which indicates that there are many manufacturers now producing and supplying rolled mattresses to the retail trade.
Simon Williams, marketing manager of the NBF, says: “Roll-up mattresses have grown significantly and are currently the second most-popular choice of purchase after mattress-only (flat) sales. This indicates that more and more people are looking to buy just a mattress and not a mattress with a base or bedstead.
“It’s also interesting to see the rise of the roll-ups across all three age demographics (under 35s, 35-54 and over 55s). In particular, it’s the over 55s who now account for the biggest percentage of roll-up mattress sales (26% compared to 17% earlier in the year). This suggests that the appeal of a quick delivery with a no-fuss approach is starting to resonate with an older audience.”
The report also found that the share of mattress-only sales accounts for 56% of all bed products purchased, and that online bed purchasing continues to be more popular than buying in-store (50% vs 45%).
