Luxury bedmaker Savoir Beds has revealed details of its new home in the refurbished bed studio at Harrods. The renovation of the department has been much anticipated, and will provide Savoir with a platform to present its striking beds.
The 150 sq m space is filled with soft lighting and an inviting atmosphere, featuring glittering ‘jewel box’ styled craft and linen displays, and a video unit presenting the skilled craft techniques used to create a Savoir bed. Highlighted with subtle gold accents, the new show area is an ideal environment to test the London-based bed brand's luxury designs.
The new Harrods bed floor acts as one of Savoir’s 11 worldwide showrooms. Alistair Hughes, founder and managing director of Savoir Beds, says: “The new bed space looks amazing, and will certainly help to keep Harrods at front of mind for those customers seeking the best night’s sleep. Known as London’s home of luxury, we are thrilled to continue our relationship with Harrods and look forward to continued success.”
Harrods’ new bed floor will house Savoir’s latest collaborative design with innovative Chinese designer, Lv Yongzhong. A must see, the design features a grand Santos rosewood frame, complemented with subtle brass finishes.
The Savoir Beds showroom at Harrods is open Mon - Sat 10am - 9pm, and Sunday 11.30am to 6.00pm.
