23 May 2024, 06:55
By Furniture News Oct 31, 2018

Sealy extends sporting partnership

Sealy UK has announced an extension to its partnership deal with 2018 Betfred Super League Champions, Wigan Warriors.

Following two successful years, Sealy UK is set to extend its partnership with the decorated club, which will see the bed manufacturer remaining its official kit sponsor and an Official Major Club Partner into the 2019 season.

Sealy UK will also continue in its unique role as the team’s Official Sleep Partner, working closely with players and the club’s high-performance staff to ensure their rest and recovery needs are met. Continuing to strengthen its relationship with the club, its partners and fans, Sealy UK will again deliver a programme of activation events throughout the year.

The last 12-months have seen a Wigan Warriors fan win a night’s stay in a Sealy bed at the DW Stadium, fans being surprised by their favourite players at a Land of Beds store, and Sealy designing and developing unique sleep aids for the team to take on their flights during their Australia tour.

Neil Robinson, sales and marketing director for Sealy UK, says: “After another great year working with the Wigan Warriors we are delighted to be extending our partnership with the club for another year. At Sealy, we believe that to sleep well is to be well, and this is a philosophy shared by the Wigan Warriors, who understand the effect of a good night’s sleep on both the mind and body.

"It is fantastic to be able to work with a partner that is so closely aligned to our values and we’re looking forward to seeing what the next year brings, as well as working in partnership with the Wigan Warriors to launch another series of exciting activation events that will engage players and fans alike.”

© 2013 - 2024 Gearing Media Group Ltd. All Rights Reserved.