19 May 2024, 22:33
By Furniture News Mar 20, 2019

Sealy kicks off new Wigan Warriors partnership deal 

Bed manufacturer Sealy UK has kick-started its new partnership deal with 2018 BETFRED Super League Champions, Wigan Warriors, by holding a creative photoshoot with the Warriors' First Team at the DW Stadium.

The shoot saw the likes of Tony Clubb, Sam Powell, Tommy Leuluai and Ben Flower get hands on with the latest Sealy products, including the new Activsleep range.

Sealy UK remains the team's official kit sponsor and an Official Major Club partner following on from two successful years of sponsorship.

The manufacturer will also continue in its unique role as the team’s Official Sleep Partner, working closely with players and the club’s high-performance staff to ensure their rest and recovery needs are met, while delivering a programme of activation events throughout the year.  

Neil Robinson, sales and marketing director at Sealy UK, says: “After another great year working with the Wigan Warriors, we are delighted to see our partnership with the club kickoff for another season.

“At Sealy, we believe that to sleep well is to be well, and this is a philosophy shared by the Wigan Warriors, who understand the effect of a good night’s sleep on both the mind and body. It is fantastic to be able to work with a partner that is so closely aligned to our values, and we’re looking forward to seeing what the next year brings, as well as working in partnership with the Wigan Warriors to launch another series of exciting activation events that will engage players and fans alike.”

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