Sealy UK has teamed up with Loughborough University’s Clinical Sleep Research Unit to conduct the world's largest sleep wellness study to date.
The survey aims to paint a detailed picture of exactly how the world is sleeping, covering topics including: the amount of sleep people get each night; what night-time disturbances they encounter; pre-sleep routines; and technology use in the bedroom.
Sealy is also offering respondents the opportunity to win their own Sealy bed.
Neil Robinson, sales and marketing director, says: “The study will provide invaluable insights into sleep which will inform both our product development and the work of the Clinical Sleep Research Unit. This forms an important part of Sealy’s ongoing commitment to research and innovation in the sleep arena, and it’s fantastic to be the country driving the study forward. We hope people across the UK will take the time out to complete the study for us.”
Professor Kevin Morgan from the Clinical Sleep Research Unit at Loughborough University adds: “Our mission here at the CSRU is to improve the understanding of evidence-based management of insomnia and chronic sleep disturbance through applied research, knowledge transfer and professional training. The Sealy Sleep Census fits perfectly within this. We’re absolutely delighted to be involved with the study and we’re looking forward to seeing the results, and identifying trends across the globe. This is certainly a ground-breaking project.”
The study takes around 10-15 minutes to complete and can be found at www.sleep-census.com.
