18 May 2024, 19:50
By Furniture News Jul 27, 2016

Serene appoints sales director

Serene Furnishings has appointed Alan Weir as sales director. Alan joins at a time of growth for Serene, which has recently seen the Midlands-based firm, long established as a bed supplier, expand into new areas of the home furnishing market with dining, recliner and occasional chair collections.

Having worked for names such as Jaycee, Stag, Ducal, Parker Knoll and Silentnight, Alan brings 40 years of experience from furniture retail and manufacturing to his new role, the last nine spent as national sales manager for Relaxateeze and, for a short while, G-plan Cabinets, both part of the Morris Furniture Group.

Commenting, Serene’s founder and MD, Tasleem Tasab, says: “I would like to welcome Alan on board as a new, key member of the Serene team. His enthusiasm and drive will be vital to realising the growth plans for the business and I believe he is the right individual to achieve the company’s short and long-term goals. Alan’s experience in retail and manufacturing will, I believe, prove invaluable to developing existing stockists and opening new accounts, as Serene continues to present a growing portfolio of ranges and designs.”

Alan comments: “I am very excited to be joining such a forward-thinking company and I am already very impressed with what I have seen, including the professionalism of all the staff, which is just first class. I am looking forward to fully embracing the role and working closely with all the team, as I am confident that between us we can advance Serene as a one-stop-supplier of quality, affordable, design-led furniture for the modern home."

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