Singapore’s interior design industry is set to make waves worldwide with the re-launch of one of Singapore’s oldest interior design associations – the Society of Interior Designers Singapore (SIDS) and its inaugural Singapore Interior Design Awards (SIDA), Singapore’s first international interior design award.
The twin milestones were unveiled at a special launch ceremony held at Visual Asia Expo – Asia’s seminal visual communication trade show – with a display of a comprehensive range of visual design and product solutions, market innovations, lighting, LED and emerging technologies in the highly energized, rapidly converging Asian marketplace.
SIDS is also the only Singapore organization which is a member of the Asia Interior Design Institute Association (AIDIA).
Spearheaded by multiple award-winning Singaporean designer, Keat Ong, the renewed SIDS has a new mission for the industry. He is the current MD of the internationally-acclaimed Nota Design Group.
Keat says: “As the region develops, the demand for construction, interior design, fit-out, and architectural services will also grow. Singapore, as an established knowledge economy, is well-poised to promote a shift to a high-tech creative economy in sectors such as lifestyle, creative agencies, including design: industrial, fashion, technology, architecture and interior design. Entrepreneurs with a passion for design will have an opportunity to become pioneers in this growing sector. We also aim to attract the most creative people locally and regionally to enter the profession in Singapore. This helps Singapore become more competitive in an increasingly design-conscious world.
“While we want to attract and nurture design talent here, SIDS under the current society leadership, also intends to create an external wing for Singapore’s interior design industry. We want to carve out a forward-thinking, outward-looking strategy to allow our organization to act as a bridge for our local design talent to expand beyond our local shores. We have a lot to share with the world. We will also work with other professional bodies in different foreign cities to share and exchange knowledge to better our profession. In line with our strategy, the council has also revised our traditional membership structure to allow foreign (but non-voting) memberships to add to the diversity of the society.”
