19 May 2024, 02:04
By Furniture News Nov 02, 2022

Sleep.8 opens tech-forward Westfield, Stratford store

"Smart sleep and home brand" Sleep.8 has opened a store in Westfield Stratford, which builds upon recent openings in Bluewater, Lakeside, King’s Road, High Wycombe and Guildford.

Sleep.8 says the location is its "most technologically advanced store yet", and precedes the reopening of its newly renovated boutique King’s Road, Chelsea store.

The new store features a design lounge, allowing customers to tailor their bedroom with advice from in-store experts. Upholstered bedroom furniture and coffee tables provide full interior solutions alongside upholstered beds, sofabeds and armchairs.

From ottoman beds to temperature-controlled ergonomic mattresses, bedding, and sleep aid gadgets, Sleep.8 provides customers with tools designed to improve the sleep environment. In the Westfield store, customers will find a pillow gondola featuring 18 different pillow styles, mattress and sofa testing areas, and a headboard display fixture.

Innovative zoning makes full use of the retail space, with elevated room displays and a Mattress Zone where customers can relax while testing their prospective mattresses.

Sleep.8, launched in 2020, offers innovative and technologically advanced sleep solutions.

CEO Musi Chayla says: “With our latest bricks-and-mortar shops, we can really educate consumers about their sleep, which is critical to our physical, emotional and mental wellbeing. It’s about creating the connection with the customer and helping them to find the sleep solution that is right for them, such as with our pillow match consultations.

"As someone who comes from and believes passionately in retail, it’s been distressing to see job loss, customer service decline and the demise of high street retail. Our online presence is strong but as a brand that believes in the importance of the high street, our priority is to look after our people and customers face to face wherever possible. This is the Sleep.8 culture, and it’s important to us that this philosophy is visible to our customers from the moment they step into our new stores.”

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