The Sleep Council’s May Be Time For A New Mattress campaign kicks off on 1st May, and the association is urging retailers to back the initiative, which highlights why it may be time to swap an old mattress for a new, comfortable, supportive one – by downloading the designated toolkit which includes a logo, a poster which can be printed any size, and two infographics to share on social media.
Lisa Artis of The Sleep Council says: “We launched our May Be Time For A New Mattress campaign last year and it worked well. The campaign will focus heavily on social media again and we will be pushing our Bed Buyer's Guide and Bed MOT. The campaign also underpins our ongoing Seven Year Hitch replacement message and the NBF Approved label – which is the mark of approval to be sure you’re buying a safe, clean and honest product from a reputable manufacturer.
“It’s another opportunity for retailers to promote the importance of a good, comfortable bed for a good night’s sleep!”
