16 July 2024, 20:23
By Furniture News Mar 24, 2021

Sleepeezee appoints new commercial director

Mattress and bed manufacturer Sleepeezee has appointed David Miller as its new commercial director. This appointment follows the recent news that Steve Warren is taking over as the sole MD at the bed manufacturer, as Howard Wilson plans to retire in September after 45 years in the industry.

David joins Sleepeezee with more than 25 years of experience in the retail, furniture, home, and interiors sectors, working with globally renowned retailers including Harrods, Galeries Lafayette and Habitat, both in the UK and the Middle East. In his new position, David will be responsible for overseeing all sales channels (retail, D2C, hospitality, and export), marketing, and new product development.

MD Steve Warren says: “David’s calibre and breadth of experience in the retail and furniture sectors means he will be a valuable addition to our senior leadership team. We have ambitious growth plans for Sleepeezee to be the dominant player in the premium bed and mattress sector in the UK, so it is an exciting time for David to join the team to help deliver this vision.”

David comments: “It’s fantastic to be joining a brand with such a strong heritage, industry track record and clear company values, particularly in terms of its commitment to sustainability. There is still room for growth and so I am excited to use my strong background in building brands in an ever-changing retail landscape to realise the company’s full potential.

"Although this is a challenging time for many businesses, Sleepeezee has continued to see demand for its products. As the retailers and hospitality sector open, I am working closely with the team to ensure that Sleepeezee continues to provide customers with an even better product and service proposition than before.”

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