15 July 2024, 03:18
By Furniture News Oct 10, 2022

Smart sleep brand reopens on the King’s Road

Developer Sloane Stanley has announced the opening of technology-led smart sleep brand, Sleep.8, in its newly upsized and refurbished flagship store at 362-368 King’s Road, Chelsea.

The expanded store, which has more than doubled in size, has opened its new-look 2950 sqft space on the King’s Road. Designed by an in-house team, the store provides bespoke solutions for sleep-related challenges through eco-friendly products which are hypoallergenic and plant based, providing advice and support from specially trained consultants.

To complement the boutique in-store ambience, Sleep.8, part of the Hilding Anders group, has also collaborated with luxury lighting specialist, Timothy Oulton, another brand located on the King’s Road, on the lighting fixtures.

Musi Chayla, Sleep.8’s UK CEO, says: “We are very pleased to have launched our upsized Chelsea store, and it’s great to see the space come to life with the support of the Sloane Stanley team, and our exciting partnership with Timothy Oulton. Our upsized store will provide even more opportunity for customers, from both near and far, to get the sleep support they need. We are excited to continue our brand journey in an improved and enhanced space.”

Hannah Grievson, property director at Sloane Stanley, adds: “Sleep.8 has been a part of the King’s Road for a couple of years, and it’s been a pleasure to witness the brand thrive and to play an integral part in its journey. The partnership with Timothy Oulton on the interior of the store also highlights how our estate and wider King’s Road is woven together by brand connections and continued landlord support to create a solid community.”

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