British furniture brand sofa.com is partnering with LW Theatres to transform theatregoers' experience with bespoke seating.
Launching this autumn, the collaboration will see sofa.com curate furniture for exclusive VIP lounges in iconic venues including The London Palladium and The Adelphi Theatre.
In a first for sofa.com’s trade offering, the partnership will deliver bespoke banquette seating, along with its Betty armchairs, in LW Theatres' public spaces and bars, creating a custom-made haven for guests ahead of shows, concerts and other entertainment.
sofa.com will also be sponsoring branded booster seats to provide additional comfort for younger guests across LW Theatres’ sites in early 2026.
“We’re thrilled to be part of London theatre history with LW Theatres," says sofa.com MD Sunayna Azam. "This partnership feels entirely organic – both brands share the same values of quality, craftsmanship, and creating experiences that delight audiences. Working together allows us to speak to the same discerning guests who appreciate design, comfort, and memorable moments.”
