Retailer Sofas & Stuff, known for its handcrafted, MTO furniture, is partnering with international full-funnel media agency DAC to elevate its marketing efforts at both local and national levels.
The decision to partner with DAC was driven by the agency’s ability to deliver integrated local and national strategies – a critical requirement for Sofas & Stuff as it aims to strengthen support for its showroom locations while expanding its digital footprint across the UK.
Initially focusing on paid search, DAC will lead a comprehensive campaign restructuring to better align with the brand’s core business objectives. It says this includes enhancing efficiency through advanced bid strategies and defining the roles of marketing channels in driving both in-store visits and online conversions.
“As a business with a strong showroom footprint, we needed a partner who genuinely understands how national digital activity translates into local demand,” says Bradley Walsh, head of digital marketing at Sofas & Stuff. "DAC demonstrated a clear grasp of how to balance performance at scale while still supporting our individual showrooms, which was a key factor in our decision to partner with them.”
Mike Fantis, VP, general managing partner at DAC, echoes that: “Sofas & Stuff is a stand-out British brand with a strong sense of identity and a clear vision for growth. We’re thrilled to help bring that vision to life through performance-driven, location-focused marketing strategies.”
