Sofology has appointed Strictly Come Dancing judge Craig Revel Horwood as its 'head of fusstomer experience', in charge of "maintaining the fussiest of standards at stores across the nation".
It comes as new research by Sofology reveals the quirks and fussiness that Brits hold dear in their homes, revealing "a nation of proud perfectionists when it comes to domestic details": "From having no TV on the wall, making sure cushions are symmetrical before going to bed, and having a cohesive colour scheme – fussiness is officially in fashion."
The research of 2,000 UK adults found that 80% admit to being particular about how their home is kept, with preferences spanning everything from decor choices to daily routines. "Whether it’s the placement of ornaments or the exact number of cushions on the bed, Brits are unapologetically proud of their home habits," says the retailer.
"Sofology has long known its customers are the fussy ones, and prides itself on being there for the delightfully hard to please. No request – no shade or swatch match or sofa-testing session, no hours spent choosing – is too much for sofologists, who are trained to the fussiest of standards. And so, who better to supercharge that training than the famously impossible to impress, Craig Revell Horwood?"
Craig comments: “Fussiness is an art form, and I’m here to ensure Sofology absolutely masters it, darling. As part of this, I’ve been putting sofologists to the test as the nation’s fussiest undercover shopper – making sure they can handle even the most particular of requests.
“I am loving my role as head of fusstomer experience at Sofology – everyone knows I’m not afraid to speak my mind, my standards are sky high, and I expect nothing less than fabulous. So really, I was the only person for the job. It turns out, the only ones fussier than me, is Sofology!”
A spokesperson for Sofology adds: “At Sofology, we celebrate the art of choosing well, and that starts with embracing our fusstomers. We know that being particular isn’t a flaw – it’s a superpower. We are all particular about different parts of our home, but at Sofology we love that our customers are fussy. Whether it’s the perfect shade match, a swatch that speaks to your soul, or hours spent testing sofas until one feels just right, we’re here for it. We’re as much a devil for the details as even the fussiest of customers. Because everyone deserves a home that reflects their unique style, and we’re proud to meet even the fussiest standards.”
