With the long-term ambition of offering customers a greater choice in sustainable furniture, sofa retailer Sofology is launching a new range of seat interiors using Ultraflex Encore, a product that offers a recyclable alternative to foam.
Previously used in the mattress category, Sofology says it is the first in the market to use Ultraflex Encore in seat cushions.
Initially available to pair with three models from The Sustainable Edit Vision, Infinity and Bramley, the new fillings offer an increase in comfort options for shoppers.
Ultraflex Encore is an alternative option to the existing Quallofil Blue product (made from 50 recycled plastic from the Plastic Bank/50 virgin fibres). The core of the new cushions contains high-performance fibres encased in a carded-and-rolled fibre jacket, inside a corovin case, which helps the seat stay firmer and keeps its shape for longer.
Suzy McMahon, Sofology's buying director, comments: “Sofology is constantly looking at the latest in sustainable innovations, in line with our move to be a more conscious retailer and bring to our consumers products that have a reduced impact on our world."
