Spring Fair will be a four-day show in 2022, running at the Birmingham NEC from 6–9th February, including the introduction of late-night openings until 7.30pm on the Sunday and Monday.
Simon Lau, event director, says: “After extensive research, analysis, and collaboration with over 3500 exhibitors, buyers and partners, we have taken the decision, which reflects industry opinion and buying behaviours, that Spring Fair will become a four-day show. We have listened to our customers who had overwhelming feedback that the show was a day too long.
“Buying behaviours have changed in recent years, and visitors have communicated that they welcome a four-day show and that a more condensed few days with the same number of talks, demonstrations, and meetings would make it a more dynamic and action-packed event. We are also really pleased to introduce two late-night openings. A trend common in retail already, the additional opportunities to trade will greatly benefit visitors attending for one day only.”
Helen Cottrill, from Spring Fair exhibitor Enesco, adds: “A four-day show makes total sense to us, we have no doubt that the customers will visit within the revised timeframe, and this will have a positive impact on the traffic on Tuesday and Wednesday. Ending the show after a busy last day leaves us with the Spring Fair buzz long after the show. Longer opening hours in line with the European shows allows us to hold more social events at the end of the day and also maximises the time the one-day visitors have at the show.”
