Family-run home retailer Sterling Home has reported a 15% increase in sofa orders in May 2026 versus the same period last year, as Scottish football fans begin upgrading their living rooms and home entertainment set-ups ahead of the 2026 World Cup.
With demand being driven by fans planning for Scotland’s late-night kick-offs, the retailer says it has seen a focus on comfort-led seating and integrated media solutions.
Euan Graham, buying and marketing director at Sterling Home, says: “As a family business, we know how important the tournament will be to Scots crowding round together for kick-off. We’ve already seen a rise in sofa sales, so no matter what the score is at the final whistle, we will be continuing to provide comfort to fans.”
The uplift coincides with Sterling Home’s latest campaign, which reunites the retailer with broadcaster and sports presenter Dougie Donnelly (pictured). Marking Dougie's 50th year in broadcasting, the 'Good Luck Scotland' TV advertisement features archive footage from Sterling Home’s original 1990s collaboration.
Highlighting the change in styles and trends from the 90s, Dougie returned to Sterling Home’s flagship store in Tillicoultry to help ensure the nation is "match day ready".
Euan adds: “There are certain sounds that transport Scots straight back to a particular footballing moment, with Dougie at the heart of many. As Scotland prepares to step out of the tunnel, we had to have Dougie back in Tillicoultry to mark the huge moment.”
The Good Luck Scotland TV advertisement airs on STV from 4-11th June as part of a special series of ad breaks featuring Scottish brands wishing the national team well.
