Norwegian recliner specialist Ekornes, purveyor of the Stressless brand, opened the doors of its first UK showroom in July.
Situated on Tottenham Court Road, the new 3600 sqft store is set over two floors, and was designed with the brand’s Norwegian and Scandinavian roots at its heart.
According to a brand spokesperson: "The store’s natural flow and pared-back contemporary interior has been designed to evoke a calm and inspiring environment, enabling shoppers to browse multiple room layouts, try out the products at their leisure and easily visualise items in their own homes."
Ekornes says the new store will house its entire UK collection of recliners, sofas, dining ranges and accessories, under one roof for the first time.
